What is your role and what does it involve?
I’m currently the Business Development and Marketing Manager at Jensen Hunt Design. Basically, that means I handle everything to do with our brand identity, marketing, and growing the business. That includes managing our social media accounts, creating content, developing new campaigns, running our website, and maintaining and growing client relationships. I also attend, host, and organise events, and oversee the overall workflow for the team from a marketing perspective. A big part of my role is helping shape and promote the business vision and make sure it’s marketed properly across all our platforms.

Can you describe your career journey so far?
It’s been a bit all over the place! I’m originally from Canada and started out in events, working in a variety of roles—event manager, on-site décor crew, and buyer (sourcing everything needed for events). Then I moved to Australia, where I became an account manager for an events company, looking after all our clients and making sure they were happy.

After that, I moved to London and worked for Ennismore, a hospitality group, for about two years, managing events at their head office. Then I made quite a career change into geotechnical engineering, where I worked for nearly four years doing marketing and business development alongside the BDM there. That role taught me a lot. I then took a side step into structural engineering, and I’ve now been the Business Development and Marketing Manager at Jensen Hunt for about a year.

What is your biggest achievement in your career so far?
I’d say my biggest achievement is being flexible and adaptable. I’ve worked in different countries and different roles, often with visas tied to my jobs, and I’ve always managed to find work I genuinely enjoy no matter where I am in the world. I’m also really proud to be working for a company whose vision and values I truly align with, alongside a team I love working with!

What advice would you give to someone taking their first steps into the industry?
Coming at this from a marketing and business development perspective (rather than an engineering one!), I’d say—even though this can be quite a niche industry for marketing—my experience has been nothing but welcoming. My advice is to get as much exposure and experience as possible. Really understand the business you’re marketing: learn from your team, see what the company actually does, and, if possible, go on-site.

Try working across the built environment—engineering firms, architecture practices, contractors, project managers, quantity surveyors—so you can figure out where you want to focus and also gain a broader understanding of the work you’ll be promoting.

What do you think is the biggest challenge within the industry, and what can we do to change it?
I’d say there are two big challenges.

First, sustainability. We’re committed to sustainable design, but we can’t always take it as far as we’d like if clients aren’t on board. If more of the bigger players in the industry embraced sustainable design and made it a priority, it would help drive real change. People are still learning that sustainable engineering can be cost-effective and reliable.

Second, the retention of women in the industry. We recently hosted a Women in Engineering Day event, and some of the statistics—especially for women aged 25 to 40—are shocking. We need to rethink how we approach maternity leave, career progression, and work-life balance. Instead of seeing these as challenges or “burdens,” we need to make sure everyone feels welcome across the industry.

What is your biggest passion outside of work?
Honestly, it’s the classics—spending time with friends, going out, having fun, being outdoors, and trying new restaurants. I love a good pub garden or sitting in the park playing cards. I also love travelling and taking advantage of being in Europe, where you can hop on a short flight and be somewhere amazing in just a couple of hours!

What’s a surprising fact not many people know about you?
I don’t know if it’s still that surprising because I tell everyone (mostly because they’re always shocked)—but I’ve never eaten a burger. And no, I’m not vegetarian; it’s just never appealed to me. At this point, it’s become a bit of a personality trait—never have, never will!

How would you describe yourself in 3 words or 3 emojis?

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